Up to ₹2.5 crore for a pre-launch or recently launched food startup, invested by Better Bite Ventures and Suhasini Sampath, co-founder of Yoga Bar.
Suhasini co-founded Yoga Bar, raised from top consumer VCs such as Fireside Ventures, and grew it into one of India's best-known modern food brands before selling it to ITC. Now she's partnering with Better Bite to help the next generation of Indian food founders succeed.
Better Bite is an early-stage fund investing in food startups across Asia Pacific, including India. We back founders building food that's better for people, planet and animals, from healthier products to new ingredients. We're often the first cheque in. Our startups have since raised hundreds of millions of dollars in follow-on funding.
Up to ₹2.5 crore early on.
Suhasini as your sounding board, with lessons from taking Yoga Bar from first product to exit.
When you're ready to raise, we'll make intros to top consumer investors in India and beyond.
A unique take on a large food category, with a clear reason to exist that competitors can't easily copy. Founders who know exactly why this product and why now, and the right team to build it.
Your branding, packaging and product can be a work in progress, as long as they already show where you're headed and that you can get there. You don't need traction or a warm introduction. Already raised a small early round? That's fine too.
We use standard early-stage instruments common in India, such as CCPS or a convertible. Valuation and structure aren't fixed; we agree them with each startup, and they reflect how early we're investing. If you haven't raised before, we'll walk you through it.
No. If we go ahead, we'll help you get the basics in place.
Yes. We back teams more often than individuals, but a solo founder with a clear plan and the ability to execute is welcome to apply.
Yes. A small early round from angels or an early-stage fund is fine, and so is a round in progress: if you have other investors committed and want us in alongside them, apply.
We read every application and will do our best to let everyone know the outcome. If you're shortlisted, we'll reach out to arrange a conversation.
Yes. It's seen only by Better Bite Ventures, Suhasini Sampath and their respective teams, and used only to evaluate your application. If you're building in stealth, tell us; we're used to it and can keep things quiet.
Fill in the short form below. Questions? Write to firstbite@betterbite.vc.
Applications close at 23:59 IST on 23 September 2026.
Your application is confidential. Information you submit is used only to evaluate your application. It is accessible solely to Better Bite Ventures, its partner Suhasini Sampath, and their respective teams, and is not shared with any third party. We handle it in line with India's Digital Personal Data Protection Act, 2023.