Happy to announce we've led the pre-seed round of GREENEST™, a plant-based meat startup from India.
At Better Bite we strongly believe in the long-term potential of the Indian alt protein sector.
Greenest founder and CEO Gaurav Sharma has made it his mission to offer plant-based food that would appeal even to 'non-veg' consumers. When he used to run his own restaurant near Delhi, he decided to experiment with plant-based meat products on the menu. That inspired Gaurav to launch a product line of plant-based meats.
Now he's partnered with several restaurants and chains and even launched the country's first plant-based meat burger, The Green Meat Pounder, in collaboration with Burgrill India. Great to be joined in this round by India food industry veteran, Sachid Madan and work with previous investor Rajeev Chitrabhanu.
We cannot wait to see Greenest’s contribution to building a more sustainable ‘smart protein’ sector in India.